Hi, I’m Rosemary.
I’m a writer, content designer, and teaching artist.
Lively and curious, I seek creative challenges that impact the world. I believe change happens when we come together to share stories. Naturally, I landed in theatre and writing.
I’m a revolutionary thinker with a detailed editor’s brain, seeing the world through the lens of what can be better—and eagerly lending a hand.
Natural leader, empath, and advocate, I use words and facilitation to simplify the complex, improve experiences, and guide connections with one another.
I currently work full-time at WillowTree, a digital products agency, as a Senior Content Designer in Columbus, OH, and freelance as a social justice theatre teaching artist with schools and organizations.
How I can help
UX Writing
Concise, helpful language to improve user experiences
Content Design
The right information in the right place at the right time
Copywriting
Short and long form, campaigns, blogs, emails, articles, infographics, social, ads, scripts, decks, + more
SEO
Ranking higher in results, without sacrificing quality and voice
Content Strategy
Creating style guides and ensuring voice and content consistency across the entire user journey
Technical Writing
Simplifying complex concepts and directions
Editing
A little more of this, a lot less of that
Facilitating
Leading groups of people through challenging experiences with grace
Work experience
Senior Content Designer | WillowTree
5/21 - Present
Regularly meet and collaborate with clients to determine how our team can best support them with world-class digital products.
Develop scope and approach and execute work on tight deadlines with multiple stakeholders.
Present creative work/ideas and run collaborative workshops with clients and other stakeholders.
Collaborate with product designers, project managers, researches, architects, and engineers to create, test, and iterate on solutions for digital user experiences.
Develop content strategies that drive business goals, and plan information architecture and content hierarchy for enterprise websites and apps.
Help to grow the content practice at WillowTree through leadership and mentorship.
UX Content Writer | Root Inc.
3/18 - 5/21
Researched, strategized, wrote, and edited data-driven marketing, educational, and product content to provide a seamless user experience.
Consistently delivered high quality human-centered work in a fast-paced startup culture with changing priorities and tight deadlines.
Constantly iterated and A/B tested while closely collaborating with designers, product and marketing partners, engineers, and customer service colleagues.
Fluidly changed roles when needed during Root’s extensive growth (joined with ~80 employees; left with over 1,200). Led web content creation, served as in-house editor, rebranded, helped to build a writing team, managed customer service communications, and wrote in-app copy for new products.
Proficient across channels: app/web-based products, organic SEO and paid web landing pages, email campaigns, blogs, brand development, social, and ads.
Lead Writer | Columbus Book Project
7/16 - 7/18
Led the writing team in creating content for a set of coffee-table books about Columbus, Ohio's creative culture and entrepreneurial spirit.
Contributed ~20 original pieces and copyedited all other first drafts.
Served on the Design Council to collaborate on brand, design, marketing and publishing decisions.
Edited campaign materials, wrote monthly newsletters, and organized the writing team to stay on schedule and maintain voice, tone, and quality.
Freelance Writer, Editor, Accuracy-checker
1/16 - 6/18
Worked with companies like Pearson Education to edit, proof, and accuracy-check several editions of college textbooks and online materials.
Wrote copy for small businesses’ websites and products.
Education
MA Applied Theatre Arts
University of Southern California, Los Angeles, CA | 8/13
BA Theatre, Cum Laude
Thematic Sequence, Entrepreneurship
Miami University, Oxford, OH | 6/08